Five Types of
Propaganda Used in Advertising
There are five types of
propaganda used in advertising. The first type is called bandwagon.
Bandwagon is persuading a consumer by telling them that others are doing
the same thing (Propaganda Techniques in Advertising). An example is in
soft drink ads there will be many attractive young people having fun on
a beach (Advertising Lecture). The second type is called testimonial.
Testimonial is when a product is sold by using words from famous people
or an authority figure (Propaganda Techniques in Advertising). An
example of testimonial is, “Nine out of ten dentists recommend this type
of toothpaste” (Advertising Lectures). The next type is transfer, which
is when a product is sold by the name or picture of a famous person or
thing, but no words from the person or thing (Propaganda Techniques in
Advertising), for example political advertisements might use the
American flag to help sell the product (Advertising Lecture). The fourth
type of propaganda techniques that is used is repetition. Repetition is
when the product’s name is repeated at least four times in the ad. The
last type is called emotional words. That is when words that will make a
consumer feel strongly about someone or something are used (Propaganda
Techniques in Advertising). For example, Ralph Lauren sells there
perfume by showing a romantic love seen and just putting the word
romance on the ad. The five propaganda techniques can be extremely
successful in selling a product.